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Home / Cakes & Cupcakes

New Jersey Crumb Coffee Cake

A moist, tender cake topped high with delicious chunks of cinnamon sugar goodness!

Erren Hart

|

last Updated:

11/12/2025
4.86 from 145 votes
Jump to Recipe Video
Serves: 16 slices
Prep: 15 minutes mins
Cook: 45 minutes mins
a square of Crumb Coffee Cake on a plate with more slices behind it
a fork holding a bite of Crumb Coffee Cake
Crumb Coffee Cake with a thick crumb topping and topped with powdered sugar
a Pinterest pin showing a sliced Crumb Coffee Cake
A Crumb Coffee Cake with a slice cut from it.
a Pinterest pin showing a sliced Crumb Coffee Cake

Crumb Coffee Cake piled high with crumb topping and topped with powdered sugar

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This Crumb Coffee Cake recipe makes an incredibly moist cake with a buttery cinnamon crumb topping – just like you find in NJ bakeries.

a Crumb Coffee Cake with a slice cut from it

You’ll love the generous amount of buttery cinnamon crumbs atop this moist and delicious cake – a true favorite of mine. With a hint of vanilla and a subtle tang from the buttermilk, it’s sure to become one of your favorites too!

  • Why This Recipe Works
  • Ingredient Notes
  • Step By Step Instructions
  • Erren’s Top Tips & Variations
  • Storage & Freezing Instructions
  • Recipe

Growing up in New Jersey, I loved cakes like Entenmann’s Crumb Coffee Cake and Crumb Buns from the local bakery.  I have a weakness for anything with a crumb topping!

On Sunday mornings, my parents always had fresh rolls and crumb cake from the bakery.  The best was when it was still warm!

Food can really remind you of home. When I lived in England, crumb cake wasn’t sold there, which forced me to try to recreate this beloved favorite. The good news  – this Jersey Girl can bake!  This is my version of the Entenmann’s cake of my childhood.   I warn you – it’s addictive!  

Why This Recipe Works

  • Pairing buttermilk and baking soda helps create a tender and moist cake.
  • Using baking powder and baking soda ensures the cake rises well and has a light texture.
  • Using cake flour in the crumb topping produces a more tender and delicate texture.
  • The generous topping of buttery cinnamon crumbs adds flavor and texture to the cake.
a slice of Crumb Coffee Cake on a white plate with a fork

Ingredient Notes

all of the ingredients for Crumb Coffee Cake laid out on a table

Butter: Use unsalted butter to control the amount of salt in the recipe.

Flour: For the cake, use all-purpose/plain flour. Make sure to measure the flour correctly by spooning it into the measuring cup and leveling it off with a knife.

Baking Powder and Baking Soda: Using baking powder and baking soda ensures the cake rises well and has a light texture.

Salt: Fine kosher or table salt will both work in this recipe.

Vanilla: Pure vanilla extract and vanilla bean paste will produce the best flavor, but artificial vanilla will also work.

Eggs: Use 2 large eggs at room temperature.

Buttermilk: If you don’t have buttermilk, you can make a substitute by mixing 1 tablespoon of vinegar or lemon juice with 1 cup of milk. Let it sit for 5 to 10 minutes until it thickens.

Cake Flour: Use cake flour in the topping for a more tender crumb. You can make your own or use all-purpose/plain flour if you don’t have it. To make 3 cups of cake flour, measure out 3 cups of all-purpose flour into a bowl. Remove 6 tablespoons from the measured amount and replace it with 6 tablespoons of cornstarch. Sift the mixture together 4 to 5 times to ensure a lighter texture and evenly distribute the cornstarch.

Brown Sugar: You can use either light or dark brown sugar in this recipe, depending on your preference.

Cinnamon: Use good-quality ground cinnamon.

Step By Step Instructions

Preheat the oven to 350°F/175°C. Grease a 9×13-inch baking pan. This step ensures that the cake doesn’t stick to the pan and comes out easily.

a 9x13 inch pan sprayed with baking spray.

Making The Topping

To make the topping for the Crumb Coffee Cake, add 3 cups of cake flour, 2 cups of packed brown sugar, 2 tablespoons of ground cinnamon, 1 teaspoon and of salt to a large bowl.

The dry ingredients of the Crumb Coffee Cake topping in a glass bowl

Then whisk together to combine the ingredients together.

Sift the ingredients through a fine sieve for a lighter, less crunchy crumb. This will help ensure the crumbs don’t sink into the cake.

the dry ingredients of the Crumb Coffee Cake topping being sifted into a bowl

Add 1 cup (2 sticks) of melted butter to the dry ingredients.

The butter being poured into the dry ingredients of the Crumb Coffee Cake

Then mixing gently to incorporate. You just want to moisten the flour enough to form clumps when pressed together. Mix gently until there is no visible dryness.

Work the butter into the flour mixture with a fork or pastry cutter for the lightest possible crumb.

Squeeze a handful of the topping into your hand. If it doesn’t clump together, add a little more melted butter until it does. This step ensures that the crumb topping will stay together while baking. Set the crumb topping aside.

the topping mixed in a glass bowl with a pastry cutter

Making The Cake

For the cake batter, mix together 2½ cups of all-purpose flour, ½ teaspoon of baking powder, 1 teaspoon of baking soda, and ½ teaspoon of salt.

the dry ingredients mixed together in a glass bowl

In a large bowl, beat ¾ cups of softened butter (1½ sticks) until light. This step adds air to the butter, making the cake more tender.

For the best results, beat the butter and sugar together for a good three minutes.

the butter and sugar creamed together in a mixing bowl

While the butter and sugar are being worked together, mix 2 large eggs, 1¼ cups of buttermilk, and 1½ teaspoons of vanilla extract in a mid-sized measuring cup. The mixture may curdle a little. This is perfectly fine.

the wet ingredients mixed together in a glass jug

Add the flour mixture and wet ingredients to the butter mixture separately in three alternating additions. Begin by adding one-third of the wet mixture, then one-third of the dry ingredients, and continue alternating until both the flour mixture and wet ingredients have been fully incorporated into the butter mixture.

The flour mixture for the crumb coffee cake batter mixed in a mixing bowl.

It’s important not to overmix the batter, so only mix until the ingredients are just combined. The mixture will be thick. The thick batter ensures that the crumb topping stays on top of the cake.

the tick batter for the crumb coffee cake in a bowl.

Assembling The Cake

Transfer the cake batter to the prepared baking pan, spreading it evenly over the pan.

the Crumb Coffee Cake cake batter spread in the pan

Hand-squeeze small handfuls of topping together and crumble clumps evenly over the cake batter, covering with a thick layer of topping.

This is the most satisfying step! The generous topping of buttery, tender cinnamon crumbs makes Crumb Coffee Cake irresistible.

the cake batter covered in the crumb topping in the pan

Bake for 45 minutes to an hour or until the tester comes out clean and the topping is deep golden brown and a little crisp. The baking time may vary depending on your oven, so keep an eye on it after 45 minutes.

the baked cake cooling tin the pan

Cool the cake in the dish on a rack for at least 30 minutes. This step is important to allow the crumbs to set. Once cool, dust with powdered sugar.

the Crumb Coffee Cake being dusted with powdered sugar

Cut the Crumb Coffee Cake into squares to serve.

Crumb Coffee Cake  with a thick crumb topping and topped with powdered sugar

Enjoy every last bite of this delicious cake with a cup of coffee or tea.

a fork holding a bite of Crumb Coffee Cake
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Erren’s Top Tips & Variations

  • Make the topping first.  Leaving the batter to sit before baking may cause problems with rising, causing the topping to sink into the cake.
  • Use a pastry cutter to work the melted butter into the flour mixture for a more tender crumb topping.
  • Use good quality unbleached flour for the cake (with 4 to 5 g of protein) for the best result.  Lower-quality flour may not have the stability to hold the topping.
  • Don’t overmix the batter once the flour is added.  Overmixing can cause a tough, dense cake.
  • Be sure to cool the cake completely before dusting it with sugar.  A warm cake will melt the sugar.

Storage & Freezing Instructions

Storage: Crumb Coffee Cake can be stored at room temperature, covered, for up to 3 days. To store the cake for longer, wrap it tightly in plastic wrap and refrigerate it for up to a week.

Freezing Instructions: To freeze the cake, wrap it tightly in plastic wrap and store it in a freezer-safe container for up to three months.

Crumb Coffee Cake piled high with crumb topping and topped with powdered sugar

Recipe

Crumb Coffee Cake

A moist, tender cake topped high with delicious chunks of cinnamon sugar goodness!
4.86 from 145 votes
Print
Prep Time: 15 minutes mins
Cook Time: 45 minutes mins
Total Time: 1 hour hr
Serves 16 slices

Ingredients

For the topping:
  • 2 cups brown sugar (packed)
  • 2 tablespoons ground cinnamon
  • 1 teaspoon salt
  • 1 cup butter ((2 sticks), melted – plus more if needed)
  • 3 cups cake flour
For the cake:
  • 2½ cups all-purpose flour
  • ½ teaspoon baking powder
  • 1 teaspoon baking soda
  • ½ teaspoon salt
  • ¾ cups butter ((1½ sticks) softened)
  • 1½ cups sugar
  • 2 large eggs
  • 1¼ cups buttermilk
  • 1½ teaspoons vanilla
  • ½ cup powdered sugar (for dusting)

Instructions

For a Tender Crumb Topping
  • Sift the cake flour, brown sugar, cinnamon, and salt together into a large bowl and whisk to combine.
  • Add the melted butter and work it into the flour mixture with a pastry cutter or fork until there is no visible dryness. Squeeze a handful of the topping into your hand. If it doesn’t clump together, add a little more melted butter until it does. Set aside.
For a crunchy topping
  • Mix the brown sugar, cinnamon, and salt together in a large bowl. Stir in the melted butter, then gently mix in the flour, being careful not to overmix (you just want to moisten the flour and mix until there is no visible dryness).
  • Squeeze a handful of the topping into your hand. If it doesn’t clump together, add a little more melted butter until it does. Set aside.
For the cake
  • Preheat the oven to 350f/175c.  Grease a 9×13 inch baking pan.
  • Mix the flour, baking soda, baking powder, and salt in a medium mixing bowl.
  • Beat the softened butter in a large bowl until light.
  • Add sugar and beat until light and fluffy.
  • In another small bow, mix together the eggs, buttermilk, and vanilla until combined.
  • Add the flour and wet ingredients to the butter mixture in three alternating additions starting with the wet ingredients. Mix until just combined.
  • Transfer the cake batter to the prepared baking pan (the batter will be thick); spread it evenly over the pan.
  • Hand-squeeze small handfuls of topping together and crumble clumps evenly over the cake batter, covering with a thick layer of topping.
  • Bake 45 minutes to an hour or until the tester comes out clean and the topping is deep golden brown and a little crisp.
  • Cool the cake in the pan on a cooling rack for at least 30 minutes.  Dust with powdered sugar and cut into squares to serve.

Tips

UPDATE NOTES: This blog post was originally published in July 2014. In 2023, the recipe was updated and extensively tested to address reported issues with sinking crumbs, resulting in a new and improved version of this delicious Crumb Coffee Cake. If you want to make the original recipe, replace the cake flour with all-purpose/plain flour and follow the instructions for the crunchy topping.
  • Make the topping first.  Leaving the batter to sit before baking may cause problems with rising, causing the topping to sink into the cake.
  • Use good quality unbleached flour in the cake batter (with 4 to 5g of protein) for the best result.  Lower-quality flour may not have the stability to hold the topping.
  • Don’t overmix the batter once the flour is added.  Overmixing can cause a tough, dense cake.
  • Be sure to cool the cake completely before dusting it with sugar.  A warm cake will melt the sugar.
  • If you don’t have buttermilk on hand, don’t panic, you can make your own. One cup of milk plus 1 tbsp of white vinegar or lemon juice is a great rule of thumb.
    For this recipe: 1¼ cups of milk plus 1¼ tablespoons of white vinegar or lemon juice.
Show Nutrition Hide Nutrition

Nutrition

Calories: 574 | Carbohydrates: 84g | Protein: 6g | Fat: 24g | Saturated Fat: 15g | Cholesterol: 83mg | Sodium: 523mg | Potassium: 202mg | Fiber: 2g | Sugar: 50g | Vitamin A: 767IU | Calcium: 103mg | Iron: 2mg
Created by Erren Hart
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Update Notes: This post was originally published in July 2014, but was republished in 2023 with a new recipe that was altered to address reported issues with sinking crumbs.

4.86 from 145 votes (62 ratings without comment)

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297 responses

  1. Moses Brodin Avatar
    Moses Brodin
    03/29/2019

    Wow, those cupcakes look amazing and they are great to start this series! Congrats on being on the Amazon list!! 🙂
    Ragerds:Moses Brodin

    Reply
    1. Erren's Kitchen Avatar
      Erren’s Kitchen
      03/30/2019

      Thanks, Moses!

      Reply
  2. Fran Avatar
    Fran
    03/20/2019

    I’m from newark, n.j. I just love entemenns cakes,etc. I keep looking at your receipe, and reading comments, I would love to bake it into a 8″ round or 2 7″ rounds do you think that would work with your receipe? Let me know. Ty. Fran

    Reply
    1. Erren's Kitchen Avatar
      Erren’s Kitchen
      03/21/2019

      Hi Fran, This recipe makes a large cake you may be able to divide it into x2 9 large pans! Touch base when you’ve made this I’d love to hear your feedback!

      Reply
  3. Patti Avatar
    Patti
    03/10/2019

    The cake is delicious but my topping was too hard, especially the next day. Is that because it was overcooked?

    Reply
    1. Erren Avatar
      Erren
      03/11/2019

      Hi Patti, Yes, it sounds like it was overcooked. Next time, try covering with foil until the last 10 minutes.

      Reply
  4. Larry Avatar
    Larry
    03/03/2019

    Can you substitute anything else for the butter milk? I don’t usually have this in the refrigerator.

    Reply
    1. Erren Avatar
      Erren
      03/03/2019

      Hi Larry, you can add a teaspoon of vinegar or lemo juice to regular milk as a buttermilk replacement. Hope this helps!

      Reply
  5. Gail Avatar
    Gail
    03/01/2019

    Made this to bring into work this morning. Still nice and warm when I got there. Everyone loved it!!!! Nice to share a little bit of Jersey with my Michigan coworkers.

    Reply
    1. Erren Avatar
      Erren
      03/03/2019

      Awesome, Gail! Hope you all enjoyed it! 😊

      Reply
  6. Marty Avatar
    Marty
    02/02/2019

    Made this today but halved the whole recipe for a 9” square pan. No buttermilk so subbed mayo and two T milk. It was fantastic! Took about 45 min to bake, topping was fabulous. I used real butter for everything and added two more handfuls of flour to the topping. It sets up as you prepare the batter and becomes the perfect crumb topping to toss on before baking. Next time I’m going to halve the topping again because it really makes a LOT. And I’m going to use two 8×4 pans for a half recipe. This was delicious!

    Reply
    1. Erren's Kitchen Avatar
      Erren’s Kitchen
      02/04/2019

      That sounds awesome Marty sounds delicious glad I could help!

      Reply
    2. Natasha Avatar
      Natasha
      04/05/2019

      How much mayo for those of us at home?

      Reply
      1. Erren Hart Avatar
        Erren Hart
        04/09/2019

        I’m not sure what you mean. There’s no mayo in this recipe.

  7. Anne Holloway Avatar
    Anne Holloway
    11/03/2018

    I made this recipe for New Jersey Crumb cake yesterday. It’s gorgeous, where have you been all my life and why don’t we have this in the UK?

    Thankyou for the recipe, I see many more of these made in the future. Moist sponge and melt in the mouth crumbly crunchy topping.

    Reply
    1. Erren Avatar
      Erren
      11/05/2018

      I’m so glad you enjoyed it so much, Anne! 🙂

      Reply
  8. Mary Avatar
    Mary
    09/11/2018

    this what I miss about jersey ! is the pastry shops ! Thanks Erren , I`ll buy your cook book !!!

    Reply
    1. Erren Avatar
      Erren
      09/20/2018

      I get so much great feedback on this post. Good to know others feel the same way! 🙂

      Reply
  9. Vicki Avatar
    Vicki
    09/08/2018

    As a former Jersey girl (Montclair) we bought our milk at the Garden State milk store along with Entenmann’s crumb cake for Sunday morning. Making this recipe today and remembering those Sundays
    l-o-n-g ago. Thanks for the recipe!

    Reply
    1. Erren Avatar
      Erren
      09/20/2018

      That’s wonderful to hear Vicki 🙂 So many people feel the same. Glad I can help bring some of it back 🙂

      Reply
  10. Donna Marsala Avatar
    Donna Marsala
    09/01/2018

    Hi Erren
    Thank you for sharing a recipe that will take me back to a place I grew up..lived in Wildwood…loved the Boardwalk…anyone remember the smell of the waffles with ice cream in the middle? Cape May as well…Nothing like a Jersey bakery. Can’t wait to try this recipe. I can only imagine how could these will be and can’t wait for the smell in my kitchen.

    Reply
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