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Home / Cakes & Cupcakes

New Jersey Crumb Coffee Cake

A moist, tender cake topped high with delicious chunks of cinnamon sugar goodness!

Erren Hart

|

last Updated:

11/12/2025
4.86 from 145 votes
Jump to Recipe Video
Serves: 16 slices
Prep: 15 minutes mins
Cook: 45 minutes mins
a square of Crumb Coffee Cake on a plate with more slices behind it
a fork holding a bite of Crumb Coffee Cake
Crumb Coffee Cake with a thick crumb topping and topped with powdered sugar
a Pinterest pin showing a sliced Crumb Coffee Cake
A Crumb Coffee Cake with a slice cut from it.
a Pinterest pin showing a sliced Crumb Coffee Cake

Crumb Coffee Cake piled high with crumb topping and topped with powdered sugar

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This Crumb Coffee Cake recipe makes an incredibly moist cake with a buttery cinnamon crumb topping – just like you find in NJ bakeries.

a Crumb Coffee Cake with a slice cut from it

You’ll love the generous amount of buttery cinnamon crumbs atop this moist and delicious cake – a true favorite of mine. With a hint of vanilla and a subtle tang from the buttermilk, it’s sure to become one of your favorites too!

  • Why This Recipe Works
  • Ingredient Notes
  • Step By Step Instructions
  • Erren’s Top Tips & Variations
  • Storage & Freezing Instructions
  • Recipe

Growing up in New Jersey, I loved cakes like Entenmann’s Crumb Coffee Cake and Crumb Buns from the local bakery.  I have a weakness for anything with a crumb topping!

On Sunday mornings, my parents always had fresh rolls and crumb cake from the bakery.  The best was when it was still warm!

Food can really remind you of home. When I lived in England, crumb cake wasn’t sold there, which forced me to try to recreate this beloved favorite. The good news  – this Jersey Girl can bake!  This is my version of the Entenmann’s cake of my childhood.   I warn you – it’s addictive!  

Why This Recipe Works

  • Pairing buttermilk and baking soda helps create a tender and moist cake.
  • Using baking powder and baking soda ensures the cake rises well and has a light texture.
  • Using cake flour in the crumb topping produces a more tender and delicate texture.
  • The generous topping of buttery cinnamon crumbs adds flavor and texture to the cake.
a slice of Crumb Coffee Cake on a white plate with a fork

Ingredient Notes

all of the ingredients for Crumb Coffee Cake laid out on a table

Butter: Use unsalted butter to control the amount of salt in the recipe.

Flour: For the cake, use all-purpose/plain flour. Make sure to measure the flour correctly by spooning it into the measuring cup and leveling it off with a knife.

Baking Powder and Baking Soda: Using baking powder and baking soda ensures the cake rises well and has a light texture.

Salt: Fine kosher or table salt will both work in this recipe.

Vanilla: Pure vanilla extract and vanilla bean paste will produce the best flavor, but artificial vanilla will also work.

Eggs: Use 2 large eggs at room temperature.

Buttermilk: If you don’t have buttermilk, you can make a substitute by mixing 1 tablespoon of vinegar or lemon juice with 1 cup of milk. Let it sit for 5 to 10 minutes until it thickens.

Cake Flour: Use cake flour in the topping for a more tender crumb. You can make your own or use all-purpose/plain flour if you don’t have it. To make 3 cups of cake flour, measure out 3 cups of all-purpose flour into a bowl. Remove 6 tablespoons from the measured amount and replace it with 6 tablespoons of cornstarch. Sift the mixture together 4 to 5 times to ensure a lighter texture and evenly distribute the cornstarch.

Brown Sugar: You can use either light or dark brown sugar in this recipe, depending on your preference.

Cinnamon: Use good-quality ground cinnamon.

Step By Step Instructions

Preheat the oven to 350°F/175°C. Grease a 9×13-inch baking pan. This step ensures that the cake doesn’t stick to the pan and comes out easily.

a 9x13 inch pan sprayed with baking spray.

Making The Topping

To make the topping for the Crumb Coffee Cake, add 3 cups of cake flour, 2 cups of packed brown sugar, 2 tablespoons of ground cinnamon, 1 teaspoon and of salt to a large bowl.

The dry ingredients of the Crumb Coffee Cake topping in a glass bowl

Then whisk together to combine the ingredients together.

Sift the ingredients through a fine sieve for a lighter, less crunchy crumb. This will help ensure the crumbs don’t sink into the cake.

the dry ingredients of the Crumb Coffee Cake topping being sifted into a bowl

Add 1 cup (2 sticks) of melted butter to the dry ingredients.

The butter being poured into the dry ingredients of the Crumb Coffee Cake

Then mixing gently to incorporate. You just want to moisten the flour enough to form clumps when pressed together. Mix gently until there is no visible dryness.

Work the butter into the flour mixture with a fork or pastry cutter for the lightest possible crumb.

Squeeze a handful of the topping into your hand. If it doesn’t clump together, add a little more melted butter until it does. This step ensures that the crumb topping will stay together while baking. Set the crumb topping aside.

the topping mixed in a glass bowl with a pastry cutter

Making The Cake

For the cake batter, mix together 2½ cups of all-purpose flour, ½ teaspoon of baking powder, 1 teaspoon of baking soda, and ½ teaspoon of salt.

the dry ingredients mixed together in a glass bowl

In a large bowl, beat ¾ cups of softened butter (1½ sticks) until light. This step adds air to the butter, making the cake more tender.

For the best results, beat the butter and sugar together for a good three minutes.

the butter and sugar creamed together in a mixing bowl

While the butter and sugar are being worked together, mix 2 large eggs, 1¼ cups of buttermilk, and 1½ teaspoons of vanilla extract in a mid-sized measuring cup. The mixture may curdle a little. This is perfectly fine.

the wet ingredients mixed together in a glass jug

Add the flour mixture and wet ingredients to the butter mixture separately in three alternating additions. Begin by adding one-third of the wet mixture, then one-third of the dry ingredients, and continue alternating until both the flour mixture and wet ingredients have been fully incorporated into the butter mixture.

The flour mixture for the crumb coffee cake batter mixed in a mixing bowl.

It’s important not to overmix the batter, so only mix until the ingredients are just combined. The mixture will be thick. The thick batter ensures that the crumb topping stays on top of the cake.

the tick batter for the crumb coffee cake in a bowl.

Assembling The Cake

Transfer the cake batter to the prepared baking pan, spreading it evenly over the pan.

the Crumb Coffee Cake cake batter spread in the pan

Hand-squeeze small handfuls of topping together and crumble clumps evenly over the cake batter, covering with a thick layer of topping.

This is the most satisfying step! The generous topping of buttery, tender cinnamon crumbs makes Crumb Coffee Cake irresistible.

the cake batter covered in the crumb topping in the pan

Bake for 45 minutes to an hour or until the tester comes out clean and the topping is deep golden brown and a little crisp. The baking time may vary depending on your oven, so keep an eye on it after 45 minutes.

the baked cake cooling tin the pan

Cool the cake in the dish on a rack for at least 30 minutes. This step is important to allow the crumbs to set. Once cool, dust with powdered sugar.

the Crumb Coffee Cake being dusted with powdered sugar

Cut the Crumb Coffee Cake into squares to serve.

Crumb Coffee Cake  with a thick crumb topping and topped with powdered sugar

Enjoy every last bite of this delicious cake with a cup of coffee or tea.

a fork holding a bite of Crumb Coffee Cake
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Erren’s Top Tips & Variations

  • Make the topping first.  Leaving the batter to sit before baking may cause problems with rising, causing the topping to sink into the cake.
  • Use a pastry cutter to work the melted butter into the flour mixture for a more tender crumb topping.
  • Use good quality unbleached flour for the cake (with 4 to 5 g of protein) for the best result.  Lower-quality flour may not have the stability to hold the topping.
  • Don’t overmix the batter once the flour is added.  Overmixing can cause a tough, dense cake.
  • Be sure to cool the cake completely before dusting it with sugar.  A warm cake will melt the sugar.

Storage & Freezing Instructions

Storage: Crumb Coffee Cake can be stored at room temperature, covered, for up to 3 days. To store the cake for longer, wrap it tightly in plastic wrap and refrigerate it for up to a week.

Freezing Instructions: To freeze the cake, wrap it tightly in plastic wrap and store it in a freezer-safe container for up to three months.

Crumb Coffee Cake piled high with crumb topping and topped with powdered sugar

Recipe

Crumb Coffee Cake

A moist, tender cake topped high with delicious chunks of cinnamon sugar goodness!
4.86 from 145 votes
Print
Prep Time: 15 minutes mins
Cook Time: 45 minutes mins
Total Time: 1 hour hr
Serves 16 slices

Ingredients

For the topping:
  • 2 cups brown sugar (packed)
  • 2 tablespoons ground cinnamon
  • 1 teaspoon salt
  • 1 cup butter ((2 sticks), melted – plus more if needed)
  • 3 cups cake flour
For the cake:
  • 2½ cups all-purpose flour
  • ½ teaspoon baking powder
  • 1 teaspoon baking soda
  • ½ teaspoon salt
  • ¾ cups butter ((1½ sticks) softened)
  • 1½ cups sugar
  • 2 large eggs
  • 1¼ cups buttermilk
  • 1½ teaspoons vanilla
  • ½ cup powdered sugar (for dusting)

Instructions

For a Tender Crumb Topping
  • Sift the cake flour, brown sugar, cinnamon, and salt together into a large bowl and whisk to combine.
  • Add the melted butter and work it into the flour mixture with a pastry cutter or fork until there is no visible dryness. Squeeze a handful of the topping into your hand. If it doesn’t clump together, add a little more melted butter until it does. Set aside.
For a crunchy topping
  • Mix the brown sugar, cinnamon, and salt together in a large bowl. Stir in the melted butter, then gently mix in the flour, being careful not to overmix (you just want to moisten the flour and mix until there is no visible dryness).
  • Squeeze a handful of the topping into your hand. If it doesn’t clump together, add a little more melted butter until it does. Set aside.
For the cake
  • Preheat the oven to 350f/175c.  Grease a 9×13 inch baking pan.
  • Mix the flour, baking soda, baking powder, and salt in a medium mixing bowl.
  • Beat the softened butter in a large bowl until light.
  • Add sugar and beat until light and fluffy.
  • In another small bow, mix together the eggs, buttermilk, and vanilla until combined.
  • Add the flour and wet ingredients to the butter mixture in three alternating additions starting with the wet ingredients. Mix until just combined.
  • Transfer the cake batter to the prepared baking pan (the batter will be thick); spread it evenly over the pan.
  • Hand-squeeze small handfuls of topping together and crumble clumps evenly over the cake batter, covering with a thick layer of topping.
  • Bake 45 minutes to an hour or until the tester comes out clean and the topping is deep golden brown and a little crisp.
  • Cool the cake in the pan on a cooling rack for at least 30 minutes.  Dust with powdered sugar and cut into squares to serve.

Tips

UPDATE NOTES: This blog post was originally published in July 2014. In 2023, the recipe was updated and extensively tested to address reported issues with sinking crumbs, resulting in a new and improved version of this delicious Crumb Coffee Cake. If you want to make the original recipe, replace the cake flour with all-purpose/plain flour and follow the instructions for the crunchy topping.
  • Make the topping first.  Leaving the batter to sit before baking may cause problems with rising, causing the topping to sink into the cake.
  • Use good quality unbleached flour in the cake batter (with 4 to 5g of protein) for the best result.  Lower-quality flour may not have the stability to hold the topping.
  • Don’t overmix the batter once the flour is added.  Overmixing can cause a tough, dense cake.
  • Be sure to cool the cake completely before dusting it with sugar.  A warm cake will melt the sugar.
  • If you don’t have buttermilk on hand, don’t panic, you can make your own. One cup of milk plus 1 tbsp of white vinegar or lemon juice is a great rule of thumb.
    For this recipe: 1¼ cups of milk plus 1¼ tablespoons of white vinegar or lemon juice.
Show Nutrition Hide Nutrition

Nutrition

Calories: 574 | Carbohydrates: 84g | Protein: 6g | Fat: 24g | Saturated Fat: 15g | Cholesterol: 83mg | Sodium: 523mg | Potassium: 202mg | Fiber: 2g | Sugar: 50g | Vitamin A: 767IU | Calcium: 103mg | Iron: 2mg
Created by Erren Hart
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Update Notes: This post was originally published in July 2014, but was republished in 2023 with a new recipe that was altered to address reported issues with sinking crumbs.

4.86 from 145 votes (62 ratings without comment)

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297 responses

  1. Julie Avatar
    Julie
    03/26/2023

    Excellent recipe! I have never made a crumb cake before, and though it takes a little time, it was very easy. My family and kids friends eat the entire thing in one sitting!

    Reply
    1. Erren Hart Avatar
      Erren Hart
      03/26/2023

      Thank you for trying out our recipe for crumb cake. We’re glad to hear that you and your family enjoyed it! This is definitely a recipe that is easy to follow and the end result is always a hit. Thanks for sharing your experience with us.

      Reply
  2. Sir Quixote Avatar
    Sir Quixote
    03/26/2023

    I love crumb cake! But the topping did sink, and the combination of butter and flour and brown sugar mixed with the cake batter – result is barely edible. I had seen a review that said they baked the cake halfway before adding the topping – do yourself a favor and try that if you try this recipe. I wish I had 😉

    Reply
    1. Erren Hart Avatar
      Erren Hart
      03/26/2023

      Thank you for trying out the crumb cake recipe and taking the time to leave a comment. We appreciate your feedback and we’re sorry to hear that the topping sank and that the texture didn’t meet your expectations. This recipe is a favorite in our household, and we’ve made it many times over the years without experiencing the sinking that some people have reported. We understand that flour and butter can vary depending on your location and brand, which may contribute to the issue.

      We’re constantly working to refine and improve our recipes. In fact, we recently tested some new techniques to address this issue and plan to share those tips with our readers soon. We hope you’ll give the recipe another try with the new tips and techniques and that it turns out better for you. Although if you didn’t enjoy the cake’s flavors, this may not be the recipe for you. Thank you again for your comment, and please don’t hesitate to reach out if you have any further questions or feedback.

      Reply
  3. Kate Nelson Avatar
    Kate Nelson
    03/19/2023

    Girl from NJ and this is spot on! Husband is all about the crumbs but the cake here is rich and delicious; crumbs are big and plentiful! So so good.

    Reply
    1. Erren Hart Avatar
      Erren Hart
      03/20/2022

      I’m so happy to hear it, Kate! Thanks so much for taking the time to comment! 🙂

      Reply
  4. BLFlax Avatar
    BLFlax
    03/05/2023

    Great recipe! The cake is really moist. The topping will always be hard if you bake it the whole time, so I used a combination of AP and cake flour then baked the cake by itself for 25 minutes before adding the topping and baking for an additional 15 minutes. It was fairly soft that way. I pushed the crumb topping down and it stuck well. I’m guessing that if I covered it with foil while it was cooling that might have made the crumb even softer.

    Reply
    1. Erren Hart Avatar
      Erren Hart
      03/06/2023

      Thank you for trying out the crumb cake recipe and for sharing your feedback with me and our community! I’m thrilled to hear that you enjoyed the cake and found it moist.

      Thank you for sharing tips on adjusting the crumb topping to make it softer. That’s a great suggestion to use a combination of AP and cake flour and bake the cake by itself for 25 minutes before adding the topping and baking for 15 minutes. I’m glad to hear that this resulted in a fairly soft crumb topping and that it stuck well to the cake.

      Covering the cake with foil while it’s cooling is also a great idea to help make the crumb even softer. Thank you for sharing your thoughts and your experience with us.

      I hope you’ll try out some of my other recipes and share your feedback with me as well. Thanks again for your support and for taking the time to comment!

      Reply
  5. Joanne Avatar
    Joanne
    03/01/2023

    This is a luscious cake with a rich flavor. The crumb topping is baked on. Delicious!

    Reply
    1. Erren Hart Avatar
      Erren Hart
      03/01/2023

      I’m delighted to hear you liked it so much! 🙂

      Reply
  6. Sam Stern Avatar
    Sam Stern
    02/19/2023

    Easy and tasty – my daughters were very happy. Honestly, we couldn’t have loved it more!

    Reply
    1. Erren's Kitchen Avatar
      Erren’s Kitchen
      02/20/2023

      I love to hear this Sam, so glad it was a hit 🙂

      Reply
  7. Anita Green Avatar
    Anita Green
    02/11/2023

    This is SUCH a good recipe and it makes a beautifully-presented coffee cake. I made two recipes to feed 30, and wish I could attach a picture to show how gorgeous and delectable it looks AND tastes. I used King Arthur All-purpose flour and had no trouble with any aspect of this recipe. I didn’t need 45 minutes to bake, only about 38 minutes in my oven. I also alternated the buttermilk and the flour mixture when adding it in. It’s now a go-to recipe and can’t wait to try some of your other recipes, Erren! Thanks for posting and sharing life in the kitchen with all of us.

    Reply
    1. Erren's Kitchen Avatar
      Erren’s Kitchen
      02/12/2021

      Thank you so much Anita, I love to hear this, and I hope you enjoy many more of my recipes 🙂

      Reply
  8. Kristen Avatar
    Kristen
    01/22/2023

    Delicious! The cake was moist, and the topping was to die for!

    Reply
    1. Erren's Kitchen Avatar
      Erren’s Kitchen
      12/02/2020

      Thank you so much 🙂

      Reply
  9. Joan Avatar
    Joan
    12/31/2022

    wonderful moist cake, great crunchy crumb topping!

    Reply
    1. Erren Hart Avatar
      Erren Hart
      01/02/2023

      Thank you for the kind words! We’re so glad you enjoyed your experience and hope you’ll come back to try more recipes!

      Reply
  10. Genevieve Avatar
    Genevieve
    12/26/2022

    Hi! I made this for my parents and sisters for Christmas yesterday! My dad is from New Jersey, and my family just LOVES real New Jersey crumb cake. I followed this recipe exactly as written. The cake (which is usually my least fave part) was delish and so moist! The topping was crunchy (albeit delicious) so next time I will cover the cake with foil for half the baking time. Thanks for the wonderful recipe!

    Reply
    1. Noelle Avatar
      Noelle
      01/02/2021

      If I may…your crumb cooking too fast maybe because of the level of the rack in your oven. This should be baked on the lower to middle rack in the oven, any higher the top will cook much faster than the cake. Also if you’re cooking on convection maybe turn the temp down to 325? Just my 2 cents 🤗

      Reply
    2. Erren Hart Avatar
      Erren Hart
      12/29/2022

      Hi Genevieve, I’m glad you enjoyed it so much. The foil will definitely help with the crunch of the topping.

      Reply
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